WKSP

After 7 years in São Paulo it was time to payback the city with a homage. We did it by changing the whole office identity.

Visual System

It was on the sidewalks of the city of São Paulo that we found the inspiration for the creation of the Wieden + Kennedy São Paulo visual identity system. The classic pattern behind the modules that graphically shape the map of the state of São Paulo was created in 1966 by the architect and artist Mirthes dos Santos Pinto. The composition works as a system formed by 3 forms.

We interpret these shapes to form the initials W+K and build the Wieden + Kennedy SP visual identity system.

Website

On the website we made an interpretation of the grid that makes sense with the dynamics of the platform. In addition we created an easter egg where the user can interact with the brand.

Signage

We expanded the visual id through Wieden + Kennedy SP headquarter with door stickers, murals and a modular panel project by Metro Arquitetos.