The Work of Caio+Rodrigo

Nike
Brasileiragem

How to define the Brazilian style of playing football? It's hard to put it into words. So, we decided to put it into only one word. A neologism. A kind of a slang. A word that only Brazilians can feel the swagger that comes with it. Introducing: #brasileiragem. (#sorrygringos)

Song

We partnered with singer and song writer Fabio Brazza and released a song called Brasileiragem on the radio and streaming services.

Visual Id

An image of a poster for Nike's Brasileiragem campaign
An image of a poster for Nike's Brasileiragem campaign
An image of a poster for Nike's Brasileiragem campaign
An image of a poster for Nike's Brasileiragem campaign
An image of a poster for Nike's Brasileiragem campaign
An image of a poster for Nike's Brasileiragem campaign
An image of a poster for Nike's Brasileiragem campaign
An image of a poster for Nike's Brasileiragem campaign

Gifs

Each GIF brings a quote from the Brasileiragem lyrics.

A gif that illustrates quotes taken from Brasileiragem's lyrics
A gif that illustrates quotes taken from Brasileiragem's lyrics
A gif that illustrates quotes taken from Brasileiragem's lyrics
A gif that illustrates quotes taken from Brasileiragem's lyrics
A gif that illustrates quotes taken from Brasileiragem's lyrics
A gif that illustrates quotes taken from Brasileiragem's lyrics