The Work of Caio+Rodrigo

Nike
Shut up and play

Corinthians is one of the most popular football teams in Brazil with more than 27 million fans. When sports media started to aggressively criticize the team for not playing well, all players decided to stop giving interviews and devoted their energy to train harder then ever. It seemed to be the perfect moment to put the power of social media to the test.

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Social

We invited fans to pre-authorize Nike to post an image on their their social channels only in case the team ended up making an incredible comeback. Guess what? At the end of the year, it was time for redemption. When Corinthians won the national championship, thousands of pre-authorized posts were automatically triggered at the same time. What the copy was saying? Shut Up And Play.

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