The Work of Caio+Rodrigo

Nike
Fastest Ever

As part of the “Crazy Dreams” Just Do It campaign and leading into the Berlin marathon, this film is a reminder that even a world record can be seen as part of the journey when you dream crazy enough.

Out of Home

The moment Kipchoge crossed the finish line we launched a giant image of him by the side of the track, with a headline that called out the record breaking time, inspiring other runners as they approached the final stretch.

Image of the actual digital billboard displaying the record breaking time to other runners as they approached the final stretch.