The Work of Caio+Rodrigo

Guaraná Antarctica
World Cup

Every single touch point with the audience is an opportunity to make the brand more relevant. So... we got really challenged when – in preparation for FIFA's World Cup 2014 – ABI briefed us to come up with a collectible line of cans for its most authentic Brazilian soft drink.

Animated gif of the Guarana Antarctica special edition packages for the World Cup

Package design

Guarana Antarctica special edition packages for the World Cup
Guarana Antarctica special edition packages for the World Cup
Guarana Antarctica special edition packages for the World Cup
Guarana Antarctica special edition packages for the World Cup

Print

Poster for Guarana Antarctica special edition packages for the World Cup. Headline: Art
Poster for Guarana Antarctica special edition packages for the World Cup. Headline: History
Poster for Guarana Antarctica special edition packages for the World Cup. Headline: Guts
Poster for Guarana Antarctica special edition packages for the World Cup. Headline: Goal